Webmaster forum - Re: Moving from .com to .co.uk and Search Engines

Author

Re: Moving from .com to .co.uk and Search Engines

SpaceGirl

2007-01-27, 11:08 pm

Mark Goodge wrote:

> On Mon, 15 Jan 2007 11:43:37 -0800, Red E. Kilowatt put finger to
> keyboard and typed:
>
>
> Not if your target audience is in the UK. British readers,
> particularly less net-savvy ones, tend to prefer .uk domains as they
> perceive .com as American.
>
> Mark

Evidence? Our profiling suggest the opposite... Remember ".com boom and
bust", ".com enterprise" etc etc... ".com" is part of internet speak,
and people seem to respond better to it than a renationalised TLD in my
experience.

Charles Sweeney

2007-01-31, 6:18 pm

SpaceGirl wrote

> This is all fine if you have a high profile well-known branded
> company. If you have a small brand, then anything that dilutes your
> brand is bad. The co.uk should redirect to the .com, not visa versa -
> Even if your brand is very UK centric, if it's a SMALL brand I'd
> always go .com first as it's a more global domain, and traffic is
> everything.

Agree about the more global name. For global I would always use .com.
I've really got mixed feelings about this. I heard an ad on the radio for
tesco.com which made sense to me, which flies in the face about the stuff I
was saying about a UK name for a UK-only service (the Tesco service was for
home delivery)!

Personally it's not a problem for me, all my stuff is for a global market.

--
Charles Sweeney
http://CharlesSweeney.com

Charles Sweeney

2007-01-31, 6:18 pm

Dan wrote

> If they were really consistent about it, they'd use google.us
> (amazon.us, ebay.us, etc.) for the U.S. site too, and leave the .com
> address as the purely international one not tied to any country.

Good point.

--
Charles Sweeney
http://CharlesSweeney.com