| Author |
Are banner exchange programs still pertinent?
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| Matt Probert 2006-08-17, 6:47 pm |
| Are banner exchange programs still a pertinent and valid form of free
web site advertising?
And if so, why do not more 'amateur' and small web sites make use of
this method to attract new visitors?
Matt
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| Auggie 2006-08-17, 6:48 pm |
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"Matt Probert" <www@probertencyclopaedia.com> wrote in message
news:44e49907.101962437@news.freenetname.co.uk...
> Are banner exchange programs still a pertinent and valid form of free
> web site advertising?
>
> And if so, why do not more 'amateur' and small web sites make use of
> this method to attract new visitors?
I can remember in the past that it was often pretty easy to find people to
do a banner exchange with to help advertise/promote your/their websites.
But as time went on and things like "pagerank" become more and more
important to people it became harder and harder as sites that had a pagerank
didn't want to swap banners with a site that didn't. So if you had PR1 and
they had PR5, even if you had 20-50 times the number of visitors they had
they didn't want to swap banners because of the "value" of a link from your
website wasn't as good as the "value" of a link from their website.
I have "value" in quotes because personally I think if this was the route I
was going I would much rather have a link from a PR1 site with 5,000
visitors a day than a PR5 site with 10-20 visitors a day. Search engines
don't buy things or place online orders and through they do have some
advertising value (in search engine placement) I do not rely on them as the
be all and end all of getting customers to my sites.
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| Swampy Bogtrotter 2006-08-17, 6:48 pm |
| Auggie wrote:
> "Matt Probert" <www@probertencyclopaedia.com> wrote in message
> news:44e49907.101962437@news.freenetname.co.uk...
>
> I can remember in the past that it was often pretty easy to find
> people to do a banner exchange with to help advertise/promote
> your/their websites.
>
> But as time went on and things like "pagerank" become more and more
> important to people it became harder and harder as sites that had a
> pagerank didn't want to swap banners with a site that didn't. So if
> you had PR1 and they had PR5, even if you had 20-50 times the number
> of visitors they had they didn't want to swap banners because of the
> "value" of a link from your website wasn't as good as the "value" of
> a link from their website.
>
> I have "value" in quotes because personally I think if this was the
> route I was going I would much rather have a link from a PR1 site
> with 5,000 visitors a day than a PR5 site with 10-20 visitors a day.
> Search engines don't buy things or place online orders and through
> they do have some advertising value (in search engine placement) I do
> not rely on them as the be all and end all of getting customers to my
> sites.
I think the problem is that a lot of webmasters have lost sight of the real
goal, which is of course to drive traffic through their sites.....
It seems recently that everyone has become completely obsessed by Google,
and all the other valid methods of driving traffic have been forgotten.....
There are so many other, moer efficient ways to drive site traffic than just
through Google.....It seems that all the imagination has gone.....
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| Auggie 2006-08-17, 6:48 pm |
|
"Swampy Bogtrotter" <samandjanetknox@tessco.net> wrote in message
news:n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net...
> I think the problem is that a lot of webmasters have lost sight of the
real
> goal, which is of course to drive traffic through their sites.....
> It seems recently that everyone has become completely obsessed by Google,
> and all the other valid methods of driving traffic have been
forgotten.....
> There are so many other, moer efficient ways to drive site traffic than
just
> through Google.....It seems that all the imagination has gone.....
I'd agree. Many webmasters are more concerned with, and spend much more
time working on, trying to improve their pagerank that they forget the goal
of the website is to make sales and increase business and revenue.
Which isn't to say placement search engine results doesn't have its place or
importance... its just that its "place" is not to supersede the importance
of bringing customers to the site and generating a posotive revenue stream.
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| William Tasso 2006-08-17, 6:48 pm |
| Fleeing from the madness of the The Probert Encyclopaedia jungle
Matt Probert <www@probertencyclopaedia.com> stumbled into
news:alt.www.webmaster
and said:
> Are banner exchange programs still a pertinent and valid form of free
> web site advertising?
>
> And if so, why do not more 'amateur' and small web sites make use of
> this method to attract new visitors?
speaking personally, I have sites that would benefit from the incoming
links and I have sites that would be good for others to have links from -
they are not the same sites - IYSWIM.
--
William Tasso
http://williamtasso.com/words/what-is-usenet.asp
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| Charles Sweeney 2006-08-17, 10:39 pm |
| Swampy Bogtrotter wrote
> I think the problem is that a lot of webmasters have lost sight of the
> real goal, which is of course to drive traffic through their
> sites..... It seems recently that everyone has become completely
> obsessed by Google
Hear hear!
--
Charles Sweeney
http://CharlesSweeney.com
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| Charles Sweeney 2006-08-17, 10:39 pm |
| Auggie wrote
> I'd agree. Many webmasters are more concerned with, and spend much
> more time working on, trying to improve their pagerank that they
> forget the goal of the website is to make sales and increase business
> and revenue.
Which suits me fine!
--
Charles Sweeney
http://CharlesSweeney.com
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| Red E. Kilowatt 2006-08-18, 6:36 pm |
| Swampy Bogtrotter <samandjanetknox@tessco.net> wrote in message:
n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net,
> I think the problem is that a lot of webmasters have lost sight of
> the real goal, which is of course to drive traffic through their
> sites.....
Nah, the real goal for most webmasters is to make money. :-)
And focusing on attracting the right kind of visitors (those that are
more
likely to be converted into buyers) is the key to maximizing profits.
--
Red
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| Andy Mabbett 2006-08-18, 6:36 pm |
| In message <n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net>, Swampy Bogtrotter
<samandjanetknox@tessco.net> writes
>I think the problem is that a lot of webmasters have lost sight of the
>real goal, which is of course to drive traffic through their sites.....
That's not my goal on any of the sites I mange or in which I have any
involvement
--
Andy Mabbett
Say "NO!" to compulsory ID Cards: <http://www.no2id.net/>
Free Our Data: <http://www.freeourdata.org.uk>
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| Charles Sweeney 2006-08-19, 6:44 pm |
| Andy Mabbett wrote
> In message <n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net>, Swampy Bogtrotter
> <samandjanetknox@tessco.net> writes
>
>
> That's not my goal on any of the sites I mange or in which I have any
> involvement
What sites do you manage?
--
Charles Sweeney
http://CharlesSweeney.com
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| William Tasso 2006-08-19, 6:44 pm |
| Fleeing from the madness of the No thank you jungle
Charles Sweeney <me@charlessweeney.com> stumbled into
news:alt.www.webmaster
and said:
> Andy Mabbett wrote
>
> What sites do you manage?
manage? the word used was 'mange'. So far as I know an altogether
different kettle of maggots.
--
William Tasso
http://williamtasso.com/words/what-is-usenet.asp
| |
| Charles Sweeney 2006-08-19, 6:44 pm |
| William Tasso wrote
> Fleeing from the madness of the No thank you jungle
> Charles Sweeney <me@charlessweeney.com> stumbled into
> news:alt.www.webmaster
> and said:
>
>
> manage? the word used was 'mange'. So far as I know an altogether
> different kettle of maggots.
LOL!
--
Charles Sweeney
http://CharlesSweeney.com
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| Swampy Bogtrotter 2006-08-19, 6:44 pm |
| Red E. Kilowatt wrote:
> Swampy Bogtrotter <samandjanetknox@tessco.net> wrote in message:
> n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net,
>
> Nah, the real goal for most webmasters is to make money. :-)
>
> And focusing on attracting the right kind of visitors (those that are
> more
> likely to be converted into buyers) is the key to maximizing profits.
The point being of course that Google is only one of hundreds of different
ways to acchieve that goal....Yet most people seem to focus solely on Google
nowadays, to the complete exclusion of other methods.....
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| Swampy Bogtrotter 2006-08-19, 6:44 pm |
| Andy Mabbett wrote:
> In message <n12Fg.1332$7Q5.191@newsfe3-gui.ntli.net>, Swampy
> Bogtrotter <samandjanetknox@tessco.net> writes
>
>
> That's not my goal on any of the sites I mange or in which I have any
> involvement
How would you defind the goal on those sites?
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| Andy Mabbett 2006-08-19, 6:44 pm |
| In message <CGGFg.4227$2w1.1701@newsfe6-gui.ntli.net>, Swampy Bogtrotter
<samandjanetknox@tessco.net> writes
>
>How would you defind the goal on those sites?
To provide sevice(s) to the target audience(s).
Success is measured by how well that service is provided, not the number
of "hits", or suchlike.
--
Andy Mabbett
Say "NO!" to compulsory ID Cards: <http://www.no2id.net/>
Free Our Data: <http://www.freeourdata.org.uk>
| |
| William Tasso 2006-08-19, 6:44 pm |
| Fleeing from the madness of the NTL jungle
Swampy Bogtrotter <samandjanetknox@tessco.net> stumbled into
news:alt.www.webmaster
and said:
> Red E. Kilowatt wrote:
>
> The point being of course that Google is only one of hundreds of
> different
> ways to acchieve that goal....Yet most people seem to focus solely on
> Google
> nowadays, to the complete exclusion of other methods.....
and then run crying to the mother-figure when it all goes pear shaped.
so it goes.
--
William Tasso
http://williamtasso.com/words/what-is-usenet.asp
| |
| Swampy Bogtrotter 2006-08-19, 6:44 pm |
| Andy Mabbett wrote:
> In message <CGGFg.4227$2w1.1701@newsfe6-gui.ntli.net>, Swampy
> Bogtrotter <samandjanetknox@tessco.net> writes
>
>
> To provide sevice(s) to the target audience(s).
>
> Success is measured by how well that service is provided, not the
> number of "hits", or suchlike.
But even if it's a target audience, surely you still need to drive traffic
in order to generate new members of that audience?.....Otherwise that target
audience will stagnate.....
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| Mark Goodge 2006-08-19, 6:44 pm |
| On Sat, 19 Aug 2006 21:12:52 GMT, Swampy Bogtrotter put finger to
keyboard and typed:
>Andy Mabbett wrote:
>
>But even if it's a target audience, surely you still need to drive traffic
>in order to generate new members of that audience?.....Otherwise that target
>audience will stagnate.....
Not if the target audience is defined and created by factors external
to the website. In such a situation, the website merely responds to
demand and has no role in creating it.
For example, consider the function of a government website which gives
information on how to calculate and pay your tax. The site doesn't
generate demand in itself, and the revenue will still get your money
whether the site gets a lot of traffic or not. The value of the site
is in providing information, and the success or otherwise of the site
is measured in how well it achieves that aim, not in how many people
it attracts.
Of course, a well-written information site is likely to get more
traffic than a badly-written one, as people will be reuluctant to use
the latter unless they really have no choice. So traffic figures can
be part of the measurement of success, but only to the extent that
they reflect the underlying usability. In this situation, traffic to
the site is an outcome of the site achieving its goals, rather than
being a goal in itself.
Mark
--
Visit: http://www.GoogleFun.info - fun and games with Google!
| |
| Swampy Bogtrotter 2006-08-19, 6:44 pm |
| Mark Goodge wrote:
> On Sat, 19 Aug 2006 21:12:52 GMT, Swampy Bogtrotter put finger to
> keyboard and typed:
>
>
> Not if the target audience is defined and created by factors external
> to the website. In such a situation, the website merely responds to
> demand and has no role in creating it.
>
> For example, consider the function of a government website which gives
> information on how to calculate and pay your tax. The site doesn't
> generate demand in itself, and the revenue will still get your money
> whether the site gets a lot of traffic or not. The value of the site
> is in providing information, and the success or otherwise of the site
> is measured in how well it achieves that aim, not in how many people
> it attracts.
>
> Of course, a well-written information site is likely to get more
> traffic than a badly-written one, as people will be reuluctant to use
> the latter unless they really have no choice. So traffic figures can
> be part of the measurement of success, but only to the extent that
> they reflect the underlying usability. In this situation, traffic to
> the site is an outcome of the site achieving its goals, rather than
> being a goal in itself.
>
> Mark
Fair point....
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