VRML - " Cube3 Launches "TheX3Dxperience.com", the First Showcase website for X3

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" Cube3 Launches "TheX3Dxperience.com", the First Showcase website for X3

cube3

2004-08-18, 7:15 am

For Immediate Release:

" Cube3 Launches "TheX3Dxperience.com", the First Showcase website for
Real-Time X3D Content."

Siggraph, CA.: August 12, 2004: Cube Productions Inc, in association with
Media|Machines and Virtock Technologies, Inc. announced today the debut of
"The X3Dxperience" website. A first of it's kind, this website (
www.thex3dxperience.com ) offers examples of real world projects that have
been produced by Cube Productions Inc. during the last year. Each commercial
project was produced to be presented in the recently ISO ratified X3D
format. The X3D format provides a professional, broadcast level, real-time
open 3D format for designers, artists and developers.

Created to provide a standard 3D format that can be utilized by many
disciplines for a multiple of purposes, the X3D format was ideal for the
many different project types Cube has worked on with it's clients during the
past year. Content showcased on the website include:

* The 3DX Demo or Die Interactive Logo for Siggraph 2004.

* The Rescue- A 3D Webisode Teaser for StarbaseC3.

* The Air Kettle Interactive online commercial.

* Spacetime3D- An immersive portal project

* Fluidity 1.0- An exercise in interface for tomorrow's computer.

* The Snoopy Labyrinth at the Charles M. Shulz Museum.

"The website was designed to showcase the wide capabilities of content
projects that X3D can be used for now." stated Larry Rosenthal. Larry, the
creator of the site and owner of Cube Productions Inc. continued. "The tools
for authoring and the players for the distribution of X3D have reached a
level in which they can easily compete with the proprietary, closed format,
web3d tools of the last few years. Using X3D as the final published format
allows both myself and my clients to know that the project and content we
made today, will still be able to be viewed and built upon tomorrow. I've
produced web3d projects for over 9 years now, used every technology offered,
and can finally say that X3D is for real, and its here today."

The X3Dxperience website was co-sponsored by Media|Machines and Virtock
Technolgies, Inc., the makers of the above mentioned tools and technologies
made use of by Cube3. All the showcased projects and content on the website
were authored in Vizx3D, the first X3D authoring tool that was released
earlier this year by Virtock Technologies, Inc. For publishing the projects
on the web and the various system needed by their clients, Cube3 relied upon
the Flux Player, developed by Media|Machines, founded by X3D guru Tony
Parisi.

"Vizx3D allowed me to easily create interactive 3d content without any
"real" programming skills. As with Flash and Director before it, I was able
to use the tool to do what I do best, design digital experiences. Vizx3D has
the menu driven tools and interface that designer's need to make content
come to life, without the need for deep programming skills." Rosenthal
stated when asked about the tools used to create the projects shown. He
added " What was also great, was that Vizx3D exported X3D content was
specifically tuned to work with the Flux Player. Rendering techniques such
as wireframe display, multitexturing, video integration and other effects
were seamlessly taken advantage of in Flux and offered playback at fast
frame rates and full screen sizes. The process of making real-time, full
screen, high performance 3D has now changed. Vizx3D and Flux are leading the
way."

The X3Dxperience will be shown as part of the 3DX, Demo or Die Special
Session at Siggraph on Monday, August 9, 2004 at 6pm. It can be viewed
online at www.thex3dxperience.com for the next year. Those interested in
more information or contributing to the showcase site, please make contact
at webmaster@thex3dxperience.com

About X3D:

X3D has been in development for some years now as the next generation of
open standard 3D. It offers advanced capabilities such as multi-texturing,
H-anim single mesh avatars, and nurbs based models for digital online
content. Considered the "XMLzation" of VRML 97 it adds database and an open
ended architecture .The successor to VRML, the most popular format for 3D on
the web, it is endorsed by the Web3D Consortium and has been ratified as the
ISO standard for web3d. For more information visit www.web3d.org.

About Cube Productions Inc. (www.cube3.com)

Founded in 1990, Cube Productions is a digital media design group that
specializes in 3D World creation, marketing and design for the
Entertainment, Corporate, and Consumer markets. Larry Rosenthal, the
company's founder and creative director is an industry leader in 3D
technologies and design. He founded both the NYVRMLSIG and the current
SFWEB3D special interest groups that have been attended by hundreds of
designers and developers over the years. Larry has developed and produced
projects for clients such as ABC, AOL, CBS, P+G, Miller Brewing, and SONY,
and has written and spoken on 3d and digital design for many years. Projects
he has created and designed have been reviewed and written about in
publications such as WIRED, Morph's Outpost, CompuServe Magazine, Home PC,
and Macweek.

About Virtock Technologies, Inc and Vizx3D: ( www.vizx3d.com )

Virtock Technologies, Inc. delivers real-time 3D technologies that give
artists and digital media developers the power to create visually advanced
3D applications. The company's new X3D product, Vizx3D, allows developers to
create the most visually advanced X3D multimedia presentations for corporate
communications, hobbyist web-sites, online worlds, and interactive media
presentations deliverable on the Web. A 30 Day Fully Functional Trial
Version can be downloaded at the website. The software can be registered and
purchased for $299.00 per seat. An educational price of $100.00 per seat is
also offered.

About Media|Machines and Flux: (www.mediamachines.com)

Media|Machines was founded in 1999 to provide business planning, business
development and technology consulting services. Its flagship product is
FLUX, the premier platform for developing high performance, real time,
network-aware 3D rich media applications. It provides commercial software
developers and content creators with the runtime support necessary to create
real-time animations, virtual worlds, physical simulations, information
spaces and advanced user interfaces that can be deployed on desktops and
mobile devices, in Web pages or as components of larger applications.
Media|Machines was founded by Tony Parisi, co-creator of the Virtual Reality
Modeling Language (VRML) and Extensible 3D (X3D), the ISO standards for 3D
graphics on the World Wide Web.

Contact Information:

Larry Rosenthal

Owner

Cube Productions Inc.

Phone: (510) 665-1823

Email: larryr@cube3.com

Keith Victor

President

Virtock Technologies, Inc.

551 Belle Meade Farm Drive

Loveland, OH 45140

Phone: (513) 583-1432

Email: keithvictor@virtock.com

Tony Parisi

President

Media|Machines

Phone: (415) 902-8002

Email: tparisi@mediamachines.com