Flash Site Design - Ikea Site

Author

Ikea Site

tomrippity02

2007-11-15, 6:15 pm

Anyone have any idea how ikea would have done this site? Would they just take
multiple pictures of a scene all at once and then stitch them all together or
what?

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

Sketchsta

2007-11-15, 10:15 pm

Hi tomrippity02

I think that was done using a video clip.
It can be done with pictures, but having so many pictures will increase the
file size considerably, and this seems to load quite fast.
So im thinking its just a video clip embeded into the timeline.
When you press LEFT it plays the timeline in reverse, when you press RIGHT, it
plays foreward.
when not pressing either, the timeline simply stops.

tomrippity02

2007-11-16, 6:16 pm

It looks like the people and many of the objects in the video are real. How do
you think they accomplished that with video? Also, the perspective on the
people also change. I was thinking perhaps there is software like adobe after
effects or something that was used to stitch together pictures and render a 3d
scene?

Sketchsta

2007-11-16, 6:16 pm

The people are real, the objects are real, everything is real. Imagine that you
"froze" time, then took out your camera and recorded an object while walking
around it in circles.

Thats exactly what this IKEA ad is like.

The only thing im not too sure about how they did, is to "freeze" time, while
the camera rotated around.

This technique was originally introduced in the movie Bad Boys 2, during a gun
battle. Quite a bit of CG was used to edit the motion of the camera tho.
And the "time" wasnt frozen, but plaid in slow motion at times.

Then came The Matrix.. but they did that differently, They had something like
150 cameras all positioned in an arc, all recording at the same time. then
using some software (After Effects for eg..) they paused every movie on the
same frame, and used that frame from each clip to make a 150 frame clip.

Which is exactly like taking pictures from different angles, then putting them
together into an animation.

maybe they set up 150+ digital cameras around the rooms and waited for the
perfect moment to "snap". Then use some video software to edit out the cameras
in the BG (if they were viewable)

When i said it was a VIDEO, i meant it was made into a video. As opposed to
loading each image as you click to rotate.

r_critchlow

2007-11-16, 6:16 pm

I think the thing that impresses me the most about this site is the depth of
field. What you have discussed so far about using multiple cameras if probably
accurate for the seamless perspectives. In all likelihood, they didn't use
still images to snap at just the right moment, the probably used high-speed,
synchronized video, then selected the right moment from all the moments they
captured. Even at that, I would suspect that they did the inanimate objects
(cabinets, lights, etc. on one pass and the people/bird, champagne spray, etc.
at a different time - maybe not even on the same set. My guess is they did the
animates on a green-screen to make editing easier.

Once they had all the data they needed, it was placed on a myriad of layers.
Closer layers move faster when you scroll the video, further layers slower,
until you perceive a vanishing point somewhere behind the back wall of the
kitchen.

As far as which tools they used to accomplish this - I couldn't venture to
guess. Personally, I'll just stand back and applaud the work. It's amazing.
Kudos to their people.

For those that like great Flash sites. Here is one of my favorites:
www.eccentris.com. Note, however, that some content on the page may be seen as
objectionable by the uptight members of your office. No, it's not an adult
site, but there are some 'nudes' there.

The depth of field is the most di

Mister Peanut

2007-11-16, 6:16 pm

Sketchska,

The first time I saw this effect was in a movie called Buffalo '66. Worth
watching, if only for this scene. Check it out. ANd I don't think the movie
had a massive budget, either.

P

tomrippity02

2007-11-19, 6:15 pm

I'm definitely going to have to figure out a way to do this. It would be great to do this for real estate. Doing a 3d tour of a home with people in it...

Sketchsta

2007-11-20, 6:15 am

Its definitely a good effect, no doubt abit challenging to do, but worth every
last minute spent on it. =)

--Mister Peanut,
i havent heard of that movie, Buffalo '66. But if you say it has this
effect in it, I'm wondering what other kool effects it has to offer. =P
Might pay a visit to the local Video Store soon.